Adstra Health Segments:
The broadest array of audiences available
- Full US coverage
- HIPAA and industry-standards compliant data & processes
- Selectable by reach tiers
- Models are 2x as predictive as standard industry approach
Our at-scale alternative for marketers looking to reach
audiences on health-related topics
Adstra vs Alternatives:
Comparables:
- Same target audiences or better
- Same reach or better reach
- Same focus on privacy compliance
- Better Economics
Key Differences:
- Expanded number of available variables for targeting models lifting performance
- Ability to select audience volume based on predicted performance
- Based on predictive models vs content consumption indicators
- Proactive vs reactive based marketing
- Custom Audiences available by platform
230+ Standard Audience Segments
In 5 Categories:
Brand Usage
- 50+ Health-related brands
- Models based on userate Therapy
Therapy
- 6 standard therapy models
- •Tiered Flu Vaccine scores
Disease
- 50 standard disease models
- 19 tiered segments on key disease segments
Prevention
- 22 standard prevention orientation models
Lifestyle
- 22 standard lifestyle category models
