Conexa – EIP

BREAKTHROUGH
THE WAY
YOU DATA.

Brands that own identity management can better meet today’s business challenges and get more out of each relationship.

Ownership and control comes through a transparent identity solution that is installed behind your firewalls and works across all media.

Connect, control and optimize

Adstra Delivers The Ideal Solution to Data Better

CONTROL

OWN YOUR DATA

Bring critical data operations behind the firewall, reducing the risk and cost of depending on intermediaries.

Connection

UNITE YOUR DATA

Create an Identity Spine for greater unification, personalization, and measurement of data, consistently across channels.

transparency

SEE YOUR DATA

Understand the level of accuracy around connection, activation, and measurement.

ADAPTABILITY

FLEX YOUR DATA

Enable solutions with or within any technology through our modular form at a value based price.

With a different way to data

CHANGE
THE WAY
YOU DATA

Installable Behind the Firewall

Traditionally, enterprises have relied on intermediaries to handle data matching, identity resolution, and data dissemination. Adstra’s Conexa platform can manage these processes entirely in your own environment, ensuring your data remains protected behind your own firewall.

Transparent and Configurable

Identity resolution for many data firms is operated as a “black box”, single-answer approach to record matching. At Adstra, we enable clients to have input on the design and level of record match to best meet their needs through our transparent, cloud-based identity graph.

Interoperable and Channel Agnostic

Most data firms are concentrated on one type of identity, limiting their scale and interoperability in today’s multi-ID post-cookie landscape. Adstra’s identity spine covers multiple forms of IDs across multiple channels: online, offline, “universal IDs”, mobile, CTV and others.

Value-Based Economics


Traditional data firms charge based on usage, hindering the fullest applications of data and identity. By contrast, Adstra bills on a predictable SaaS model that allows enterprises to leverage the maximum potential of their data assets without being penalized for doing so.

6 Identity Management Questions

The ability to connect, control and optimize your customer interactions through your identity management and data is critical to your long-term success.

  1. Are you able to effectively capture and use your 1st Party data?

  2. Are you sure you know when your customer interacts with you?

  3. Are you confidently honoring your customers preferences?

  4. Are you being charged for inaccurate connections?

  5. Are you able to follow your customer across media over time?

  6. Are you able to measure campaigns ROI effectively? 

CONEXA, OUR ENTERPRISE IDENTITY PLATFORM
COVERS ALL KEY BUILDING BLOCKS

ID GRAPH

Unified Customer Record
Data Hygiene

Data Aggregation
- Profile Management
- Cross-Channel
Data Control and Performance

DATA
LICENSING

Full US Base
- Prospecting
- Profiles

Data Essentials
Premium Audiences
Multi-channel Use
Full or Enrichment

TAGGING

Anonymous Visitor ID
Customer Profile Enhancement
Media Campaign Measurement

PRE-
BOARDING

Drive Higher Match Rates
No ID Hop Needed
Increase audience reach
Faster time to Value

CROSS WALK

Record Matching
ID Translation across media
Safe Haven/
Anonymized Record Persistency

A powerful solution requires a powerful foundation

Powering Conexa, Adstra Attributes provide a foundation of consumer and business data, representing essential marketing data.

INDIVIDUALS
0 MM+
BUSINESSES
0 MM+

Solve challenges and breakthrough barriers

ECONOMIC

BARRIER

Price of data seldom matches value in use

Our Breakthrough

Created pricing model supporting flexible use based on flexible rights

TECHNICAL

BARRIER

Data doesn’t work properly without constant, costly intervention

Our Breakthrough

Launched data and identity platform (Conexa) using cloud-based tech stack

CONTROL

BARRIER

Executives are hindered by fears and risks associated with use of data

Our Breakthrough

Privacy by Design in all products and enable workflow inside the client’s environment

SERVICE

BARRIER

SaaS providers are allergic to service, traditional data firms require too much service

Our Breakthrough

Enterprise Identity capability that augments client skills to manage and use data

SCALE

BARRIER

Data is only translatable to a handful of channels and identity types

Our Breakthrough

Interoperable across all channels and identity types.

Case Studies

Conexa plays a different role for different organizations.

AGENCIES
AUTOMOTIVE
HEALTHCARE

How should I think about Identity Management?

Identity management starts with a valid, known individual. It is the process of resolving individual touchpoints across all media and connecting available data elements back to that individual. It is the foundation for accurately building the linkage of individuals across systems, having a complete view of individuals, staying compliant with expectations, and actioning customers in ways that drive greater value. With the limited ways to identify customers at risk today, brands are recognizing the need to take control of customer identity, adding greater transparency and economic flexibility with existing identity-oriented partners, and in many cases, bringing their identity processes in house.

Adstra’s Conexa was built to meet each of these needs and help brands futureproof their marketing.

Gaining control of your customer dialogue pdf cover

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