MEET IDENTITY ON YOUR TERMS
Composable identity gives brands with unprecedented ownership and control over their data, empowering marketers to truly drive brand growth.
Brands that own identity management can better meet today’s business challenges and foster stronger customer relationships.
The Future of Enterprise Identity
Unlike rigid identity solutions, Conexa’s composability ensures that brands can customize their approach without sacrificing interoperability or control. As identity needs continue to evolve, the ability to flex, scale, and integrate seamlessly will define the next era of enterprise identity.
Conexa represents this future—one where brands dictate the terms, technology adapts to their needs, and identity solutions work for them, not the other way around.
Built to Solve Identity Challenges
Conexa is built to solve challenges at any stage of a company’s data journey, offering unparalleled flexibility and implementation speed. The platform’s modular capabilities include:
Identity Graph Activation – Build and install an identity graph to unify customer data.
Enrichment – Append first- and third-party attributes to enhance customer insights.
Pre-Connected Audiences – Improve match rates and addressability before onboarding.
Cross-Platform – Tag and measure digital and cross-channel campaigns.
Anonymous Visitor Identification – Recognize site visitors for improved personalization.
A Flexible Approach to Identity
By leveraging Conexa’s capabilities at the right moment and in any environment, brands can:
Customize Their Tech Stack – Integrate only the identity capabilities needed while maintaining control over data and workflows.
Scale On Demand – Expand data capabilities without overhauling existing infrastructure.
Use Only What’s Needed – Activate identity solutions that complement existing systems, avoiding unnecessary costs.
Deploy Anywhere – Natively integrate with cloud ecosystems like Snowflake and AWS.
Increase Control & Agility – Improve customer interactions and campaign performance with a flexible, brand-directed approach.
CONEXA, OUR ENTERPRISE IDENTITY PLATFORM
COVERS ALL KEY BUILDING BLOCKS
ID GRAPH
Data Hygiene
Data Aggregation
- Profile Management
- Cross-Channel
Data Control and Performance
DATA
LICENSING
- Prospecting
- Profiles
Data Essentials
Premium Audiences
Multi-channel Use
Full or Enrichment
TAGGING
Customer Profile Enhancement
Media Campaign Measurement
PRE-
BOARDING
No ID Hop Needed
Increase audience reach
Faster time to Value
CROSS WALK
ID Translation across media
Safe Haven/
Anonymized Record Persistency
Installable Behind the Firewall
Traditionally, enterprises have relied on intermediaries to handle data matching, identity resolution, and data dissemination. Adstra’s Conexa platform can manage these processes entirely in your own environment, ensuring your data remains protected behind your own firewall.
Transparent and Configurable
Identity resolution for many data firms is operated as a “black box”, single-answer approach to record matching. At Adstra, we enable clients to have input on the design and level of record match to best meet their needs through our transparent, cloud-based identity graph.
Interoperable and Channel Agnostic
Most data firms are concentrated on one type of identity, limiting their scale and interoperability in today’s multi-ID post-cookie landscape. Adstra’s identity spine covers multiple forms of IDs across multiple channels: online, offline, “universal IDs”, mobile, CTV and others.
Value-Based Economics
Traditional data firms charge based on usage, hindering the fullest applications of data and identity. By contrast, Adstra bills on a predictable SaaS model that allows enterprises to leverage the maximum potential of their data assets without being penalized for doing so.
A powerful solution requires a powerful foundation
Powering Conexa, Adstra Attributes provide a foundation of consumer and business data, representing essential marketing data.
Solve challenges and breakthrough barriers
ECONOMIC
BARRIER
Our Breakthrough
TECHNICAL
BARRIER
Our Breakthrough
CONTROL
BARRIER
Our Breakthrough
SERVICE
BARRIER
Our Breakthrough
SCALE
BARRIER
Our Breakthrough
Case Studies
Conexa plays a different role for different organizations.
How should I think about Identity Management?
Identity management starts with a valid, known individual. It is the process of resolving individual touchpoints across all media and connecting available data elements back to that individual. It is the foundation for accurately building the linkage of individuals across systems, having a complete view of individuals, staying compliant with expectations, and actioning customers in ways that drive greater value. With the limited ways to identify customers at risk today, brands are recognizing the need to take control of customer identity, adding greater transparency and economic flexibility with existing identity-oriented partners, and in many cases, bringing their identity processes in house.
Adstra’s Conexa was built to meet each of these needs and help brands futureproof their marketing.
