Adstra Introduces Composable Identity Solution to Fill the Gaps in the Modern Data Stack
With Conexa, Brands Can Approach Identity on Their Own Terms PRINCETON, NJ – February 25, 2025 (GLOBE NEWSWIRE) – Adstra, the leader in enterpriseidentity resolution across all media and marketing touchpoints, today announced a major update to its Conexa™ Enterprise Identity Platform, reinventing the platform as the industry’s first Composable Identity Platform, designed to address […]
Marketing in an Unpredictable World: Why Audience-First Strategies Are the Key to Responsibility and Responsiveness
by Charlie Swift, General Manager, Adstra ServicesFebruary 4, 2025 It’s cliche by now, but it’s true: change is the only constant in marketing. Whether it’s the rising frequency of climate-driven disasters or sudden shifts in the media ecosystem, the job of marketing is increasingly one of managing the unpredictable. From the immediate fallout of wildfires, […]
Composable Solutions are the Answer to the Multi-ID Era
Adweek – October 9, 2024 Marketing and advertising have fully entered a multi-ID era, where brand teams can no longer rely on a single persistent identifier to help link all of their efforts. Of course, as with everything related to advertising and marketing technology, advertisers are moving slowly into this new age. They have good […]
Why the lines between digital advertising and direct mail are blurring
Tom Fleming, senior vice president of acquisition, Adstra Digital media has forever altered the ad industry by creating new ways of reaching and engaging consumers. For a long time, digital advertising has stood separate from older offline tactics in terms of execution, organization, funding and expectations. However, these lines are blurring. Leaps in technology and […]
Lance Brothers Appointed as Chief Revenue Officer at Adstra to Further Propel Growth in Omnichannel Identity Resolution
NEW YORK, Jan. 08, 2024 (GLOBE NEWSWIRE) — Adstra, the fast-growing provider of enterprise identity resolution for all marketing and media touchpoints, today announced the appointment of Lance Brothers as Chief Revenue Officer. Brothers, a seasoned revenue leader with a rich background in data-driven digital media, is the latest industry veteran to join the Adstra […]
Aqfer Announces New Partnership with Adstra
By MTS Staff Writer On Jun 8, 2022 Aqfer, a leading provider of big data marketing solutions, announced a new partnership with Adstra, a leading provider of identity management and identity recognition solutions that specializes in the bridging of known and anonymized data. The partnership gives Aqfer’s clients and their customers access to Adstra’s Conexa Enterprise […]
Adstra Launches Conexa™ Enterprise Identity Platform, A Revolutionary New Model for Security, Interoperability, and Cost-Efficiency
Conexa™ is the first Enterprise Identity technology that can operate behind a company’s firewall, and the first to be priced on a subscription basis NEW YORK, APRIL 6, 2022 (GLOBE NEWSWIRE) — Adstra today announced the consolidation of its suite of products into a new Enterprise Identity Platform (EIP) called Conexa™, a comprehensive cloud-based solution […]
All Identity Resolution Is Probabilistic – And That’s Okay If It’s Done Right
By Charlie Swift – EVP, Head of Marketing & Account Management, Adstra If Meta’s recent spate of bad news hasn’t given you pause about the future of identity and marketing, it should. Mark Zuckerberg put a fine point on it: “With Apple’s iOS changes and new regulation in Europe, there’s a clear trend where less […]
Adstra Launches Whitepaper, “Gaining Control of Your Customer Dialogue”
New Guide From Adstra Provides Roadmap For Comprehensive Identity Strategy Planning October 29, 2021 10:00 ET NEW YORK, Oct. 29, 2021 (GLOBE NEWSWIRE) — Adstra, the first interoperable Data Bureau designed to help marketers align data with business outcomes, announced the launch of its latest whitepaper, Gaining Control of Your Customer Dialogue. Identity strategies require […]
MarTech Interview with Andy Johnson, Chief Data Officer at Adstra
By Paroma Sen On Sep 8, 2021 Andy Johnson, Chief Data Officer at Adstra expands more on the core challenges marketers face with their data management and measurement processes while highlighting a few best practices that can help: _______ Welcome to this MarTech Series chat Andy, tell us more about Adstra and its growth story over the last few […]
