Skydeo Partners with Adstra to Power Predictive Audiences in Skydeo Audience Manager (SAM)
AUSTIN, Texas, March 26, 2025 /PRNewswire/ — Skydeo, a leader in predictive audience data, is thrilled to announce its latest strategic content partnership with Adstra, a premier provider of identity-based data solutions. This collaboration integrates Adstra’s robust, privacy-first consumer data into Skydeo Audience Manager (SAM), offering marketers access to enriched predictive audience segments and actionable insights for building more […]
Ideal Insights – June 2024
The evolution of Big Data has transformed business practices and customer expectations. Despite advancements, companies still struggle to harness big data effectively for marketing and customer management. Significant improvements have been made, but vast opportunities remain. Companies have long ago embraced the One-to-One Marketing principles by Don Peppers and Martha Rodgers, but the challenge of […]
