Adstra Introduces Composable Identity Solution to Fill the Gaps in the Modern Data Stack
With Conexa, Brands Can Approach Identity on Their Own Terms PRINCETON, NJ – February 25, 2025 (GLOBE NEWSWIRE) – Adstra, the leader in enterpriseidentity resolution across all media and marketing touchpoints, today announced a major update to its Conexa™ Enterprise Identity Platform, reinventing the platform as the industry’s first Composable Identity Platform, designed to address […]
Marketing in an Unpredictable World: Why Audience-First Strategies Are the Key to Responsibility and Responsiveness
by Charlie Swift, General Manager, Adstra ServicesFebruary 4, 2025 It’s cliche by now, but it’s true: change is the only constant in marketing. Whether it’s the rising frequency of climate-driven disasters or sudden shifts in the media ecosystem, the job of marketing is increasingly one of managing the unpredictable. From the immediate fallout of wildfires, […]
