How brands are overcoming three common challenges when implementing new ID solutions
Digiday – October 1, 2024
The advertising industry is busy adapting to a multi-ID landscape, managing all the complications that come with an entirely new infrastructure for collecting, protecting, using and exchanging data.
Composable Solutions are the Answer to the Multi-ID Era
Adweek – October 9, 2024 Marketing and advertising have fully entered a multi-ID era, where brand teams can no longer rely on a single persistent identifier to help link all of their efforts. Of course, as with everything related to advertising and marketing technology, advertisers are moving slowly into this new age. They have good […]
