Ideal Insights – June 2024
The evolution of Big Data has transformed business practices and customer expectations. Despite advancements, companies still struggle to harness big data effectively for marketing and customer management. Significant improvements have been made, but vast opportunities remain. Companies have long ago embraced the One-to-One Marketing principles by Don Peppers and Martha Rodgers, but the challenge of […]
Why the lines between digital advertising and direct mail are blurring
Tom Fleming, senior vice president of acquisition, Adstra Digital media has forever altered the ad industry by creating new ways of reaching and engaging consumers. For a long time, digital advertising has stood separate from older offline tactics in terms of execution, organization, funding and expectations. However, these lines are blurring. Leaps in technology and […]
