How Marketers Can Tackle the Issues of Privacy, Transparency and Control
They’re all the same problem, but there is a solution By Charlie Swift, EVP, Head of Marketing and Account Management, Adstra Data-driven marketing is changing fundamentally. By now we’ve all been warned: Cookies and mobile ad IDs (MAIDs) are disappearing, privacy legislation is coming, consumer habits are shifting and garden walls are rising. These changes, […]
