From untrusted to overtrusted: how marketers must rethink their data (again)
22 January 2021 New Thoughts, New Ideals This week’s New Thoughts, New Ideals column was written by Charlie Swift, EVP Head of Marketing & Account Management at Adstra Data-driven marketing has come a long way in just two decades, from a largely distrusted discipline to accepted table stakes for any advertising campaign. As an industry, […]
