What are the four P’s of identity and why are they important for marketers’ customer data strategies?
December 21, 2020 — Adstra CEO Rick Erwin was a guest of Eyeota and their Audience Data Sessions In our latest Audience Data Session, Kristina Prokop speaks to Rick Erwin, CEO of Adstra, who shares the history of the Adstra business (formally known as ALC), the core four components that underpin identity, and his future vision for data in […]
