Demystifying First-Party Data in the Privacy-First Era
MAGIC, MYTHS, AND HYPE CYCLES: 2020 HAS NO SHORTAGE OF FALSE PROMISE The 2020s are going to be different. Facing the deprecation of cookies and IDFAs, and a new era of privacy regulation, marketers are being thrust into a new era defined by first-party data and identity. By extension, that means this new era that […]
